Featuring Cortney Wilbanks, Strategic Go-to-Market Advisor.

Cortney's Sour Takes:

1. Partnerships that make you pay money to collaborate are not partnerships, that’s sales. (01:13)

2. If you preach kindness and authenticity online, you better be kind offline. (08:24)

3. Get a mentor that disagrees with you because it will teach you a new perspective and the art of understanding both sides of the conversation. (15:41)

4. Sales leaders should coach reps on how to understand buyers' problems as much as they do cold call hooks. (23:11)

5. BDRs should be trained as full cycle sales reps. (34:44)

Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?

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