Featuring Mason Cosby, Founder of Scrappy ABM.

Mason's Sour Takes:

1. Most organizations are starting with ABM entirely in the wrong way. (03:03)

2. Most organizations should start their ABM program focused on customer expansion. (08:45)

3. The current lack of alignment between marketing and sales is largely marketing's fault. (18:39)

4. ABM should be the only marketing strategy for Vertical SaaS companies. (36:01)

5. The best low-cost ABM playbook is peer-led influencer marketing. (43:43)

Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?

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