Featuring Katie Penner, Head of Sender Relations at Sendoso.

Katie's Sour Takes:

1. Companies should encourage their employees to build their personal brands on LinkedIn - not shy away from it. (01:29)

2. Traditional influencer marketing is stale. (17:22)

3. Building a platform by tearing others down is icky. (28:12)

4. Relevance & personalization are necessary in outreach today. (35:29)

5. Gift without expectation. (47:12)

Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?

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