Featuring Kathleen Booth, SVP of Marketing & Growth at Pavilion.

Kathleen's Sour Takes:

1. The traditional approach to organic SEO isn't going to work in the future. (01:55)

2. AI is going to make outbound less effective. (10:34)

3. Most companies don't invest enough in events or community. (20:40)

4. And most of those who do, go about events and community wrong. (39:47)

5. GTM execs (and really anyone in revenue) are leaving a ton of money on the table if they don't build a personal brand on the social platforms where their customers are active. (57:14)

Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?

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