Featuring Ashley Faus, Head of Lifecycle Marketing at Atlassian.

Ashley's Sour Takes:

1. Stop mapping content to linear funnel stages, use content depths and intents instead. (1:03)

2. Clear CTAs: Stop using "learn more." (15:01)

3. Ungate all your content! (24:20)

4. MQLs should only be people who actively reach out for sales contacts, no behavioral MQLs that put you into a nurture. (32:23)

5. Execs are not the best thought leaders or influencers for the organization. (42:14)

Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?

Platinum Sponsor: SalesIntel.io

Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius

For sponsorship inquiries, send an email to jhasenberg7@gmail.com