Featuring Alex Virden, Product Marketing & GTM leader at Virdical.

Alex's Sour Takes:

1. Company politics, gossip, and “old guard v new guard” mentalities can and will ruin a Product Marketing Manager's career. (02:03)

2. Calling PMM misunderstood is a crutch. (11:21)

3. “Let me know how I can help” is the worst phrase of all time. (20:17)

4. Category creation is dumb. (30:25)

5. Most companies looking to hire PMM freelancers, fractionals, or consultants really just need an in-house person. (39:18)

Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?

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